Brand Concept | Package Design
What is Knauts?
Knauts is a company specializing in high-end saltwater fishing gear. They strive to be known for only the highest quality equipment and offer a full line of hooks, lures, teasers, rods, and reels for a variety of saltwater fishing environments. In addition, they provide an extensive assortment of tackle organization and apparel. The products that started the company’s reputation for quality are its specialized fishing hooks. Each box of hooks is crafted for a particular game fish making the catch almost a guarantee.
There are numerous companies that produce a wide variety of fishing gear and outdoor products and apparel. However, it is sometimes difficult to differentiate the high quality products from basic sporting goods store products until you have a record-breaking catch on the line. The challenge then, is to create a logo, packaging, and marketing materials that convey the high quality that Knauts represents.
’20 Graphis New Talent International, Silver Award, Packaging
In addressing the problem, I chose to use two colors to convey elegance, class, and quality. The Knauts logo needed to be refined and subtle and the packaging needed to set apart from common bait store products.