Re–Brand | Brand Identity | Package Design
What is Macause?
Macause was originally a concept brand for a non-profit dedicated to the protection and conservation of wild macaws in Costa Rica. After learning that there was already a company that essentially pursues the same goal, Macause became a re-brand for the Macaw Recovery Network.
The Macaw Recovery Network's program has done great work and appears to promote well enough to attract people to come and volunteer. However, the actual branding is stale and outdated. By giving this organization a fresh, new look, it is possible that it could attract even more attention, raise awareness, and bring more volunteers and conservationists in an effort to expand this program further throughout South America.
The logo modernization began by incorporating a stylized image of a macaw and designing one that could exist in monochromatic form as well as allow for the addition of color. I wanted the stylized image to be representative of the company as a stand-alone icon so that it would be instantly recognizable without needing the text. This branding should generate excitement and charitable giving by translating well to merchandise and promotional literature. It also needed to be clean and simple enough for expansion to social media platforms.